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Where to Find Fish! Book PDF for Free or Cheap: A Review of the Best Sources and Options

Fish Book Stephen Lundin PDF Download

Are you looking for a proven way to boost morale and improve results in your workplace? Do you want to learn how to create a fun, energetic, and productive environment that inspires your team and your customers? If so, you might be interested in reading Fish! by Stephen C. Lundin, Harry Paul, and John Christensen.

fish book stephen lundin pdf download

Fish! is a bestselling business book that tells the story of a fictional manager who transforms a chronically unenthusiastic and unhelpful department into an effective team by applying simple lessons learned from the real Pike Place Fish Market in Seattle. The book introduces four principles that can help anyone bring more energy, passion, and positivity to their work every day.

In this article, we will give you an overview of what Fish! is and why it is important, summarize the four principles of Fish!, show you how to implement Fish! in your organization, and review the best sources and options for downloading Fish! book PDF. By the end of this article, you will have everything you need to start applying Fish! in your own workplace.

What is Fish! and why is it important?

Fish! is a parable that illustrates how a simple change in attitude can make a big difference in any work environment. The book was inspired by the actual Pike Place Fish Market, a world-famous market that is known for its fun, bustling, joyful atmosphere and great customer service. The fishmongers at Pike Place not only sell fish, but also entertain their customers with jokes, tricks, chants, and games. They also treat each other with respect, support, and camaraderie.

The authors of Fish! observed how the fishmongers were able to turn a mundane and smelly job into an enjoyable and rewarding one. They realized that the same principles that made Pike Place successful could be applied to any workplace, regardless of the industry, sector, or function. They decided to write a book that would share these principles with the world.

Fish! is important because it addresses some of the most pressing work issues today, such as employee retention, burnout, engagement, and customer satisfaction. Many people feel bored, stressed, or unhappy at work, which affects their performance, their relationships, and their health. Fish! offers a simple and effective way to overcome these challenges and create a more positive and productive work culture.

The four principles of Fish!

The book introduces four principles that can help anyone bring more energy, passion, and positivity to their work every day. These principles are:

  • Choose your attitude

  • Play

  • Make their day

  • Be present

Let's take a closer look at each principle and how they can be applied to any workplace.

Choose your attitude

The first principle of Fish! is to choose your attitude. This means that you have the power to decide how you feel and how you respond to any situation. You can choose to be positive and proactive, or negative and reactive. You can choose to see problems as opportunities, or as obstacles. You can choose to be enthusiastic and optimistic, or bored and pessimistic.

Choosing your attitude is not about ignoring reality or pretending that everything is fine. It is about acknowledging the reality and choosing how you want to deal with it. It is about taking responsibility for your own happiness and success, rather than blaming others or external factors. It is about being the best version of yourself, regardless of the circumstances.

To choose your attitude, you need to be aware of how you feel and how you affect others. You need to recognize when you are in a negative or unhelpful mood, and consciously shift to a more positive or helpful one. You need to find ways to motivate yourself and inspire others. You need to express gratitude and appreciation for what you have and what you do.


The second principle of Fish! is to play. This means that you have permission to have fun and enjoy your work. You can be creative, spontaneous, humorous, and adventurous. You can try new things, experiment, learn, and grow. You can make work more interesting and exciting for yourself and others.

Playing is not about being childish or irresponsible. It is about being playful and curious. It is about finding joy and meaning in what you do. It is about bringing more energy and enthusiasm to your work. It is about creating a positive atmosphere that fosters collaboration, innovation, and excellence.

To play, you need to be open-minded and flexible. You need to embrace change and challenge as opportunities for learning and improvement. You need to find ways to inject fun and humor into your work routine. You need to celebrate your achievements and share your stories with others. You need to encourage others to join you in playing.

Make their day

The third principle of Fish! is to make their day. This means that you have the opportunity to create memorable experiences for your customers and colleagues. You can surprise them, delight them, serve them, thank them, compliment them, or help them. You can make them feel valued, respected, appreciated, or special.

Making their day is not about being fake or manipulative. It is about being genuine and generous. It is about showing interest and care for others. It is about exceeding expectations and going the extra mile. It is about making a positive difference in someone's life.

To make their day, you need to be attentive and empathetic. You need to listen to their needs and wants, and respond accordingly. You need to find ways to personalize your service or interaction with them. You need to give them feedback or recognition for their efforts or achievements. You need to make them smile or laugh.

Be present

The fourth principle of Fish! is to be present. This means that you have the responsibility to be fully engaged and attentive in every moment. You can focus on the task at hand, the person in front of you, or the situation around you. You can give your full attention, energy, and effort to whatever you are doing or whoever you are with.

Being present is not about being perfect or flawless. It is about being mindful and aware. It is about avoiding distractions and interruptions that take away from your focus or quality of work. It is about being reliable and dependable for yourself and others. It is about delivering your best performance every time.

To be present, you need to be organized and prepared. You need to prioritize your tasks and manage your time effectively. You need to eliminate or minimize anything that distracts you from your work or your interactions with others. You need to communicate clearly and respectfully with others. You need to follow through on your commitments.

How to implement Fish! in your organization

the intellectual property rights of the authors and publishers, and only download the book from legal and legitimate sources.

We hope this article has given you a useful overview of Fish! book and how to get a PDF version of it. If you have any questions or comments, please feel free to share them below. Thank you for reading and happy fishing!


Here are some frequently asked questions and answers about Fish! book:

  • Who are the authors of Fish! book?

The authors of Fish! book are Stephen C. Lundin, Harry Paul, and John Christensen. Stephen C. Lundin is a writer, speaker, and filmmaker who has written several books on organizational culture and leadership. Harry Paul is a motivational speaker and consultant who has co-authored several books on employee engagement and customer service. John Christensen is a filmmaker and CEO of ChartHouse Learning, the company that produced the original Fish! video.

  • What is the original Fish! video?

The original Fish! video is a 17-minute documentary that showcases the Pike Place Fish Market and its unique work culture. The video was produced by ChartHouse Learning in 1998 and has since been used by thousands of organizations around the world as a training tool to improve morale and performance. The video can be purchased or rented from ChartHouse Learning's website.

  • What are some examples of organizations that have implemented Fish! principles?

Some examples of organizations that have implemented Fish! principles are Southwest Airlines, Sprint, Nordstrom, Mayo Clinic, and Microsoft. These organizations have reported positive outcomes such as increased employee satisfaction, customer loyalty, productivity, innovation, and profitability.

  • What are some other books related to Fish!?

Some other books related to Fish! are Fish! Tales by Stephen C. Lundin, Harry Paul, and John Christensen, which features real-life stories of organizations that have applied Fish! principles; Fish! Sticks by Stephen C. Lundin, Harry Paul, and John Christensen, which explains how to sustain a Fish! culture over time; and Fish! For Life by Stephen C. Lundin, Harry Paul, and John Christensen, which extends the Fish! philosophy to personal life.

  • How can I learn more about Fish!?

If you want to learn more about Fish!, you can visit the official website of ChartHouse Learning at There you can find more information about the book, the video, the authors, the training programs, the products, and the events related to Fish!. You can also join the Fish! community and connect with other people who share your interest in Fish!.



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